Topshop Ltd is a fashion retailer within
the Arcadia Group, whose target market is the 15-23 year old
female. They required a new concept to merchandise their cosmetics
range that stood apart from traditional P.O.S. fabrications.
The stores had an existing range of display
furniture and Arcadia wanted to display cosmetics in volume
in a less structured manner, containing the product in clear
tubs.
The container system and components
had to be available for distribution to 160 stores in the UK
within a three-month time scale.
Through the use of CAD, RP and vac castings
the tight deadline was met.